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Arial, sans-serif; clear: both; min-height: 1em; text-indent: 32px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="max-width: 100%; font-family: 宋體; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">“互聯網+”是最近的一個高頻度詞。李克強總理在兩會上作為國家戰略提出以后，首先是在政府層面得到重視。其次，在各個行業特別是傳統行業引起深入的討論和探索。</span></p> <p style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-stretch: normal; font-size: 16px; line-height: 32px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; clear: both; min-height: 1em; text-indent: 32px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="max-width: 100%; font-family: 宋體; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">互聯網特別是移動互聯網的出現，形成了兩個最大的最有潛力的服務消費市場：一個是網上支付消費，另一個是社區O2O消費。而這兩個服務消費市場特別是后一個與物業行業關聯度相當大。全國的物業服務企業管理著150萬億的物業資產，涉及的服務人群達5億以上。物業服務企業了解并貼近社區的各種需求，與社區基層組織，各種專業服務部門，周邊商業圈，服務業關聯度最高，而且，在最后一公里和最后一百米的范圍內，有一支24小時可以為業主提供服務的專業隊伍，是真正的資源隱形掌握者。因此，物業與互聯網+融合的出路，就是發揮資本、互聯網、物業的各自優勢，線上線下資源整合，然后各享其利。彩生活、速遞易等都是比較成功的例子，未來可能會有更多的模式出現。</span></p> <p style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-stretch: normal; font-size: 16px; line-height: 32px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; clear: both; min-height: 1em; text-indent: 32px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="max-width: 100%; font-family: 宋體; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">物業與互聯網+的融合，沒有固定的模式可循，企業應該根據自己的狀況理性去做。要避免盲目跟風，一哄而起。最可怕的是頭腦一發熱，錢花了不少，加了些好看不中用的東西，于事無補。</span></p> <p style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-stretch: normal; font-size: 16px; line-height: 32px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; clear: both; min-height: 1em; text-indent: 32px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="max-width: 100%; font-family: 宋體; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">從這個意義上講，我們應該以開放包容的心態去對待物業與互聯網+融合的各種探索和創新。做物業的不能忘記了自己的本份，為業主提供有價值的服務，最本質的是物業資產本身的相對價值保值增值，這是最基本的底線與尊嚴，同時在互聯網+時代，物業行業有條件，也有能力為業主提供更豐富的社區增值服務，讓物業服務更有價值。要以這樣的理念和情懷投入到物業與互聯網+融合的浪潮中。</span></p> <p style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-stretch: normal; font-size: 16px; line-height: 32px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; clear: both; min-height: 1em; text-indent: 32px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="max-width: 100%; font-family: 宋體; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">物業與互聯網+的融合，關鍵在于思想、觀念的融合，移動互聯網時代最重要的影響和價值是思維方式的轉變。思維決定行為，行為決定結果，正如李克強總理所言互聯網不僅是工作學習的工具，也是一種生活的方式，人們的很多思維習慣都因為網絡而有所改變。</span></p> <p style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-stretch: normal; font-size: 16px; line-height: 32px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; clear: both; min-height: 1em; text-indent: 32px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="max-width: 100%; font-family: 宋體; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">物業管理行業要自覺地運用互聯網思維來提升服務品質和效率，追尋合理的商業模式，分享現代科技包括互聯網技術發展的成果。讓物業服務更簡單、更有價值。結合物業管理行業特點，互聯網思維中有三點最值得尊崇。</span></p> <p style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-stretch: normal; font-size: 16px; line-height: 32px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; clear: both; min-height: 1em; text-indent: 32px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="font-size: 18px; max-width: 100%; color: rgb(192, 0, 0); padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋體; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">一是用戶至上。</span></strong></span></p> <p style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-stretch: normal; font-size: 16px; line-height: 32px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; clear: both; min-height: 1em; text-indent: 32px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="max-width: 100%; font-family: 宋體; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">客戶關系是圍繞營銷的。目標就是讓客戶掏錢交易成功。“互聯網+”時代，游戲規則變了。用戶接受商品和服務的全過程，他的感受和評價才是最重要的。</span></p> <p style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-stretch: normal; font-size: 16px; line-height: 32px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; clear: both; min-height: 1em; text-indent: 32px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="max-width: 100%; font-family: 宋體; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">物業管理作為長周期的服務，與業主的合同關系至少幾年，做好了認同你、信任你，就會依賴你，合同繼續做。所以用戶至上觀念更加重要，現在每個項目管理處都設有客服中心。解決業主的訴求，這里面不光是服務態度，更主要的是響應速度，把業主所關注的問題第一時間解決好。龍湖物業的周洪斌給我講，業主的投訴集中在交房入住環節，所以他們把竣工到正式交房延長到半年時間，讓物業有足夠的時間分戶驗收，督促整改，投訴率降低了90%以上。萬科物業的朱保全也講過一個類似例子，他把小區內一些影響環境但已經習以為常的問題稍微做了調整和處理，物業的價值就提升了每平米千元以上。</span></p> <p style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-stretch: normal; font-size: 16px; line-height: 32px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; clear: both; min-height: 1em; text-indent: 32px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="font-size: 18px; max-width: 100%; color: rgb(192, 0, 0); padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋體; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">二是體驗為王。</span></strong></span></p> <p style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-stretch: normal; font-size: 16px; line-height: 32px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; clear: both; min-height: 1em; text-indent: 32px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="max-width: 100%; font-family: 宋體; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">互聯網有一個很有趣的現象就是分享，任何人對商品和服務的感知感悟都可以發到互聯網上與人分享。企業和商家發現，這種口碑的傳播效力遠遠高于傳統的廣告。馬云講的IT走向DT，智商走向情商時代，情商時代的消費特征更講究體驗式消費，用戶是根據情感體驗認同你的服務。人均收入突破6000美元以后，消費觀念發生變化，文化品位、精神享受的體驗式服務更能獲得用戶的認同。</span></p> <p style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-stretch: normal; font-size: 16px; line-height: 32px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; clear: both; min-height: 1em; text-indent: 32px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="max-width: 100%; font-family: 宋體; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">一個好的物業服務企業，一定要懂的如何把物業服務做到家，讓業主在享受服務的過程中，帶來超出他想象和預期、有特色、有價值的服務，讓他有愉悅、驚喜、尊崇的感覺。這樣，對物業管理有信任感、依賴性，對社區有歸屬感、自豪感，積累起來就是口碑，比物業服務企業自己做廣告還要有價值。萬科物業今年要走向市場，打出的牌就是：讓更多用戶體驗萬科物業之美好。</span></p> <p style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-stretch: normal; font-size: 16px; line-height: 32px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; clear: both; min-height: 1em; text-indent: 32px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="font-size: 18px; max-width: 100%; color: rgb(192, 0, 0); padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-family: 宋體; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">三是簡單就好。</span></strong></span></p> <p style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-stretch: normal; font-size: 16px; line-height: 32px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; clear: both; min-height: 1em; text-indent: 32px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="max-width: 100%; font-family: 宋體; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">“互聯網+”最特殊的作用就是可以把許許多多的復雜的流程、作業放在后臺處理，讓它扁平化、智能化，讓界面變得非常友好簡單。一些成功的互聯網企業，其實就是在做一件事，怎么使事情簡單化，大道至簡，越簡單的東西，效率越高，越容易傳播，被社會接受。馬云在漢諾威演講后，做了一款未來購物移動消費的演示，相當的簡單，兩次點擊就ok了。</span></p> <p style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-stretch: normal; font-size: 16px; line-height: 32px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; clear: both; min-height: 1em; text-indent: 32px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="max-width: 100%; font-family: 宋體; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">“互聯網+物業”的問題，說到底其實也是在做一件事，就是如何讓物業服務更簡單，從而更有價值。我很佩服一些企業努力探索的勁頭，而且效果都很不錯，除了我們熟悉的睿服務、彩生活、樂生活、云智慧平臺，其實還有很多很多。比如：很多企業按照扁平化的思路，對內部的流程進行了梳理整合，完成了標準化、專業化、網絡化、智能化；對設施設備進行數據化、信息化處理，實現了遠程監控和故障診斷；有些與互聯網企業聯合打造智慧社區，實現了增值服務；有些收費系統，訪客系統、保修系統，停車系統通過APP平臺等，實現了更人性化的管理。</span></p> <p style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-stretch: normal; font-size: 16px; line-height: 32px; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; clear: both; min-height: 1em; text-indent: 32px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="max-width: 100%; font-family: 宋體; padding: 0px; margin: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">總之，在“互聯網+”時代，“讓物業服務更簡單、更有價值”應該成為行業的共識和行動綱領。</span></p> de filename="footer.htm"/} <div class="pageBotm"> <div class="pageDBox"> <div class="linkPart"> <h3>友情鏈接<span>/LINKS</span></h3> <p> <a target='_blank'>中國清潔網</a> <a target='_blank'>湖南省環境衛生清潔行業協會</a> <a target='_blank'>婁底市房地產管理局</a> </p> </div> <p class="subNav"> <a href="/">網站首頁</a> | <a href='/gy/' rel='dropmenu4'>關于智達</a> | <a href='/cp/' >主營業務</a> | <a href='/a/rongyuzizhi/' rel='dropmenu23'>榮譽資質</a> | <a href='/jz/' >設備展示</a> | <a href='/al/' rel='dropmenu2'>案例展示</a> | <a href='/zx/' 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